If someone looked at your LinkedIn profile, website, or social media presence today...

Would they immediately understand: Who you help What you’re known for Why your perspective matters Or would they have to figure it out? Most smart professionals don’t struggle with capability. They struggle with positioning. This scorecard helps you see exactly where your authority stands — in less than 10 minutes.

It’s a structured authority audit. You’ll evaluate yourself across these core areas:

Visibility Strategy

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Authority Signals

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Proof & Credibility

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

This is for professionals who...

✔ Want to build a serious personal brand ✔ Aspire to speak, lead, or influence in their industry ✔ Want their online presence to match their real capability ✔ Know they have experience — but aren’t fully positioned This is not about becoming an influencer. It’s about becoming credible and significantly increasing your reach to the right audience.

About Sonja

Hi, I’m Sonja Crystal Williams. I help professionals, speakers, and business owners build clear, credible personal brands that actually support their goals—online and offline. I’ve trained teams, led workshops, and worked with individuals who want their digital presence to match the confidence they bring into the room. This resource is the same starting point I use with my clients.

{Free Download} The Online Authority & Visibility Scorecard

Free. Practical. Designed to help you take action today.

Get your free download now